Even just starting with the name, you might clearly think that the brand is organic, but if you think so, you would be very wrong.
Their name is only the beginning of the deception. They're a great example of greenwashing—the act of tricking consumers into believing products are environmentally-friendly and non-toxic when they, in fact, aren't.
Despite the name and claims about organic ingredients along with the literally green-colored packaging, most Babyganics products are actually full of synthetic and even harmful ingredients that are anything but organic.
In fact, in November 2018, a judge formally granted approval of a class-action lawsuit against the brand over false advertising claims centered around their use of terms like "organic ingredients."
Recently, a story circulated on social media about the ingredients in their sunscreen. People were shocked to learn that the sunscreen contains toxic chemicals because the brand markets itself as being organic and natural.
Who could blame them? Babyganics is a brand that does a lot to make you think that their products are organic and safe, but there are some shady ingredients lurking inside.
Greenwashing Example #1: Their Sunscreen
Let's take a look at a popular Babyganics product: their sunscreen cream and spray.
While this might look like a lovely organic product, it actually contains octisalate as an active ingredient. This ingredient is not only toxic to our marine life and absorbs into the skin but has been linked to immune effects and allergenic effects.
The spray-on version includes octinoxate, a chemical that's been linked with endocrine disruption, organ system toxicity, and reproductive organ disruption in both males and females. It also has octocrylene, a strong allergen for children that can result in dermatitis. Both of these chemicals are toxic to our oceans as well.
This goes along with a laundry list of synthetic chemicals like phenoxyethanol, a preservative linked to skin irritation, and many more non-natural chemicals.
They have other sunscreens that have various other iffy ingredients. This brand is far from being "organic".
For a much better list of truly non-toxic and safe sunscreens, check out our full list.
Greenwashing Example #2: Their Lotion
Their lotions are another example of products with bad ingredients.
Like their sunscreen, this one contains some toxic chemicals like sodium hydroxide (lye), and ceteareth-20, an ingredient that in itself is safe but is often contaminated with 1,4-dioxane, a known animal carcinogen.
Like the sunscreen, it also contains phenoxyethanol.
Beware of Greenwashing Companies Like Babyganics
It's easy to be fooled by a company like Babyganics. Everything from the name, to the packaging, to the marketing might trick you into believing that the brand is organic and non-toxic.
As consumers, we have to be proactive in doing research on products, brands and ingredients. It's so easy to be tricked by marketing.
You can look at virtually any Babyganics product and find iffy chemical ingredients that are far from organic or natural.
Other toxic ingredients we found in Babyganics products include benzalkonium chloride in their hand wipes (linked to immune system issues, skin allergies, etc.), nondescript fragrance, which can include a large number of mystery chemicals, aluminum in their sunscreen sticks, which have been linked to breast cancer when used in deodorants, and more.
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