We believe that clean beauty is based on what's not in the product. We're talking about ingredients like parabens (endocrine-disrupting preservatives), synthetic fragrance, and chemical sunscreens.
We also believe that truly clean beauty should have transparent labeling so we, as consumers, know exactly what we're putting on our skin.
There's a common misconception that the beauty industry is highly regulated, but that couldn't be further from the truth.
In fact, there's a disturbing lack of regulation. Brands are free to label their products "clean", "natural", "organic" and "non-toxic" without any scrutiny. Some brands use these terms to mislead customers into thinking their products are safer than they are—a term known as greenwashing.
As huge fans of the clean beauty movement, we hope that this list is useful to you.
List of Clean Beauty Brands
Acure
Body
Hair
Skincare
$$$
African Botanics
Body
Skincare
$$$
Alima Pure
Makeup
$$$
Antonym
Makeup
$$$
Axiology
Makeup
$$$
Basd Body Care
Body
$$$
BYBI Beauty
Skincare
$$$
Captain Blankenship
Body
Hair
Skincare
$$$
EcoBrow
Makeup
$$$
Ere Perez
Makeup
Nails
Skincare
$$$
Evolve Organic Beauty
Body
Hair
Skincare
$$$
EVOLVh
Body
Hair
$$$
Grown Alchemist
Body
Hair
Skincare
$$$
Han Skincare Cosmetics
Makeup
Skincare
$$$
Herbivore
Body
Skincare
$$$
Ilia
Makeup
$$$
Indie Lee
Body
Skincare
$$$
Innersense
Hair
$$$
Josh Rosebrook
Fragrance
Hair
Skincare
$$$
Juice Beauty
Hair
Makeup
Skincare
$$$
Kaia Naturals
Body
Hair
$$$
Kinship
Skincare
Sunscreen
Kjaer Weis
Makeup
Skincare
$$$
Kosas
Body
Makeup
$$$
Kypris Beauty
Body
Skincare
$$$
Lily Lolo
Makeup
$$$
Nuori
Body
Hair
Skincare
$$$
One Love Organics
Body
Skincare
$$$
OSEA
Body
Skincare
$$$
Pai Skincare
Body
Skincare
$$$
PYT Beauty
Makeup
$$$
Reverie
Fragrance
Hair
$$$
Rituel de Fille
Makeup
$$$
RMS Beauty
Makeup
Skincare
$$$
Routine
Body
Skincare
$$$
Suntegrity
Skincare
$$$
Tower 28 Beauty
Makeup
$$$
Trilogy
Body
Skincare
$$$
Unsun Cosmetics
Skincare
$$$
UpCircle
Body
Skincare
$$$
Ursa Major
Body
Hair
Skincare
$$$
W3LL PEOPLE
Makeup
$$$
Westman Atelier
Makeup
$$$
